Design Leadership That
Turns Chaos Into Decisions

I work as an embedded design leader - bringing clarity, direction, and confident decision-making to complex products.

Typically delivered as a focused 60-90 day engagement.

I work as an embedded design leader - bringing clarity, direction, and confident decision-making to complex products.

I work as an

Design leadership without hiring a VP Design

Trusted by 100+ startups, scale-ups
& established tech companies

15+ years of experience leading design
across product, UX, brand & DesignOps

Embedded design leadership for product, brand, and growth.
Typically delivered as a focused 60-90 day engagement.

THE PROCESS

100+ tech startups, early-stage
ventures & established brands

Research & Discovery

Before jumping into execution, I step in as a design leader to deeply understand your business, product, users, and internal reality.

This phase focuses on alignment - between vision, goals, constraints, and teams -
to ensure design decisions are grounded, intentional, and actionable.

Before jumping into execution, I step in as a design leader to deeply understand your business, product, users, and internal reality.

This phase focuses on alignment - between vision, goals, constraints, and teams - to ensure design decisions are grounded, intentional, and actionable.

Ideation & Conceptualization

This is where strategic direction is defined. Together, we explore solutions, challenge assumptions, and translate complexity into clear design principles and concepts.

The goal is not more ideas - but better decisions.

This is where strategic direction is defined. Together, we explore solutions, challenge assumptions,
and translate complexity into clear design principles and concepts.

The goal is not more ideas -
but better decisions.

Design & Development

With a clear direction in place, I guide the design execution - whether hands-on or through your internal team.

I ensure consistency, quality, and alignment across across teams, tools, and touchpoints, while working closely with product and development to keep things moving forward.

Collaboration & Client Feedback

Collaboration
& Feedback

Design leadership is collaborative by nature. I work closely with founders, product managers, and teams to create clarity, not noise.

Feedback is structured, decisions are intentional, and progress is always visible.

The Big Launch!

Launch is not the finish line - it’s a checkpoint.

I help teams prepare for launch with confidence, ensuring the product, messaging, and experience are aligned, scalable, and ready for real users.

Post-Launch Support & Optimization

Design leadership doesn’t stop at launch. I stay involved to evaluate impact, refine decisions, and help teams adapt as the product evolves.

This phase focuses on learning, optimization, and long-term
design maturity and ownership.

Design leadership doesn’t stop at launch. I stay involved to evaluate impact, refine decisions, and help teams adapt as the product evolves.

This phase focuses on learning, optimization, and long-term design maturity and ownership.

Our commitment to your success doesn't end at launch. We provide

Our commitment to your success doesn't end at launch. We provide ongoing
support, monitor performance, and implement optimizations to ensure
your digital presence continues to
scale, grow and thrive.

Design Leadership
that Scales with Your Product.

SOUNDS GOOD? LET'S TALK

SOUNDS GOOD? CONTACT US

SOUNDS GOOD? LET'S TALK

MORE ABOUT ME

Design Leadership That
Turns Chaos Into Decisions

Design Leadership That
Turns Chaos Into Decisions

Design Leadership That
Turns Chaos Into Decisions

Design leadership without hiring a VP Design

Design leadership without hiring a VP Design

Trusted by 100+ startups, scale-ups
& established tech companies

Trusted by 100+ startups, scale-ups
& established tech companies

15+ years of experience leading design
across product, UX, brand & DesignOps

15+ years of experience leading design
across product, UX, brand & DesignOps

Embedded design leadership for product, brand, and growth.
Typically delivered as a focused 60-90 day engagement.