Hi, I'm Matan. I’m a Creative & Design Leadership consultant helping startups scale product, brand, and UX decisions across growth stages.

Most startups don’t fail because of bad design - they fail because of unclear design decisions.

I work with founders and leadership teams who outgrew execution and need senior design judgment: deciding what to build,
what to cut, and how design supports
business goals.

Over the past 13+ years, I’ve worked
hands-on with more than 100 startups, founders, and managers - helping teams
bring order to design chaos, align product
and brand, and move faster with confidence.

Sometimes I step in as an external Head
of Design. Sometimes as a strategic advisor.

Always focused on clarity, momentum,
and decisions - not endless debates.

Today, I continue to mentor, teach,
and help startups save time, boost creativity, and work smarter - with less friction.