Product Clarity for Growing SaaS Companies
Your product doesn’t have
a design problem.
It has a
clarity
problem.
I partner with growing SaaS companies to surface hidden friction, align product decisions, and build scalable design foundations — without hiring a full-time Head of Design.
Book a Product Clarity Call
See how it works
15+ years
100+ products
SaaS / product companies
Product Clarity Engine
v2.4
Clarity
Brand
UX Research
Engineering
Product
3 friction points
86/100
Clarity score
3 found
Friction points
↑ 24%
Team alignment
2 clarity gaps detected
The problem
The hidden cost of product chaos
01
Users drop off
Confusing flows create friction at every touchpoint
02
Design debt grows
Technical shortcuts compound into months of rework
03
Teams disagree
Misaligned stakeholders slow every product decision
04
Features multiply
Without a system, scope creep becomes the default mode
05
Growth slows
Complexity becomes the invisible ceiling on your traction
CHAOS
The insight
Everything connects through clarity
When product clarity is the foundation, every team moves in the same direction. Design becomes a business lever, not a bottleneck.
Marketing
Sales
Product
Product Clarity
The foundation of every decision
UX Research
Engineering
Customer Success
CLARITY
The solution
Product Clarity Sprint™
A focused 10-day engagement that delivers a complete product clarity framework — research, analysis, executive workshop, and roadmap.
Day 1–2
Discovery
Stakeholder interviews and product audit
Day 3–4
Research
User research, competitive landscape & heuristic analysis
Day 5–6
Analysis
Friction mapping, prioritization matrix, insight synthesis
Day 7–8
Workshop
Executive alignment session and strategic decision workshop
Day 9–10
Roadmap
Clarity roadmap, design principles and 30-day quick wins
By the numbers
15 years. 100+ products.
15+
Years shaping products at scale
100+
Products designed and launched
AI
Augmented workflow for faster insights
∞
UX decisions calibrated for clarity
Not another designer
The philosophy behind the work
Systems Thinking
Design is a system, not a series of decisions. Every component, pattern and interaction connects to the whole.
AI-Native Workflow
AI accelerates research, synthesis and iteration — delivering clarity in days, not months.
Business-First Design
Beautiful is not enough. Every design decision is measured against conversion, retention and growth.
Fractional Leadership
Head of Design influence without the overhead. Strategic direction, design team leadership and cross-functional alignment on demand.
Cross-Disciplinary Experience
From enterprise SaaS to consumer apps — the perspective to connect brand, product and communication into a coherent experience.
What founders say
Teams who found clarity
“Matan didn’t just redesign our product — he helped us understand why users were leaving and gave us the language to align product, engineering and leadership. Within 30 days we had a clear design system and a roadmap everyone believed in.”
Eliav Ben-David
CEO · GrooveFinance
“We were building features our users didn’t understand. Matan surfaced that from the first week. He’s not a vendor — he thinks like a co-founder. The clarity sprint alone was worth 3 months of internal debate.”
Sharon Levin
CPO · Symbo
“Most designers make things prettier. Matan makes things clearer. He brought structure to a product that was collapsing under its own complexity, and left us with a team that actually knows how to make decisions together.”
Omer Dayan
Founder · atSea
Questions
Frequently asked
What exactly is a Product Clarity Sprint?
How is this different from hiring a full-time designer?
Is this only for startups?
What do I get at the end of the sprint?
How involved does my team need to be?
Let’s work together
Ready to remove
friction from your
product?
Book a 30-minute Product Clarity Call. No pitch. Just an honest conversation about your product, your team and where clarity would have the most impact.
Book your Product Clarity Call →
Limited availability · Serious inquiries only · 100% confidential
© 2026 Matan Kidrony. Senior Product & Brand Designer.